There can be dozens of reasons why 𓃲your website isn’t ranking in Google, or search engines in general, but most of the time, there ar🌠e just a handful of factors that are the culprits, as we’ll dive into below.

In this article we will discuss:

• Why your organic ranking is so important.
• 10 reasons why your website is not ranking in Google.
• How to combat these 10 factors.

While this isn’t an all-inclusive list, chances are that if your website isn’t ranking, i🉐t’s one or moreꦗ of the following factors that may be holding you back.

Why your organic search engine rankings are so important

Organic search allows your content and business to get found by people who don’t know you exist yet, but are looking for the solution or service you offer. This means you can draw new eyes and potentially new customers to descriptions 𓂃of your offerings  — and it doesn’t require an ad budget to do so!

Your organic search success, however, really comes down to ranking well on the 澳洲幸运5开奖官网在线查询开奖结果:search engine results pages (SERPs).

The value of getting ꦉyour website to rank in Google is undeniabꦇle.

Using the 澳洲幸运5开奖官网在线查询开奖结果:keyword tracking tool in Semrush🧜, for example, I can see what my clients would need to pay in ads to get the same exposure they’r🌺e getting organically in the search results pages for the same keywords. In some cases, it’s more than $30,000 per month.

Yes, I said that right — not $30,000 annually, but eac💟h month🍨.

But guess how ꦍmuch they’re paying for that exposure when they rank organically instead?

Nada. Zilch.

꧙They’re just paying for the salary for whoever is responsible for creating that content for their site, which would be m🧜uch less than $30,000 per month!

(And listen, there is a place for pay-per-click (澳洲幸运5开奖官网在线查询开奖结果:PPC) as part of a 澳洲幸运5开奖官网在线查询开奖结果:comprehensive strategy; that’s why IMPACT has experts to help clients witꦍh iꦯt.)

Now that we understand why ranking in Google is so important, you may be thinking, “I want i🅰n! So why aren’t I ranking too?”

Let’s dive into some of the main factors at play that might explain why your conten🌟t is not on the first page of Google already — and explain what you can do to get there.

Why your site isn’t ranking well in Google search results

1. Your site speed is too slow

On average, most web pages♓ take about five or six seconds to load on mobile devices. Now, guess how long most users ♔are going to stick around before they leave the page?

We’re looking at more like three seconds.

That discrepancy means people aren’t getting what they need f𓃲ast enough.

An important thing to note is that Google looks at your engagement metrics, such as people sticking around on your site versus “bouncing” right off, as a way to determine whe𝐆ther users find your site valuable. If your site appears to be valuable, it will help 🗹your search engine rankings, and vice versa.

If users aren’t willing to stick around for your page to load, they won’t have an opportunity to see the value tha🦋t you offer, and search engines will likely negatively impact your rankings accordingly.

How to fix slow website speed

To see how long your site takes to load, you can try some free online tools, such as , run a , or access a domain report from a free trial.

Fixing the problem of slow sওite speed may come down to reducing image file sizes, minimizing the number of videos on a single page, 🌊and generally reducing the number of HTTP requests for your site. 

Check out the content below, including an interview with 澳洲幸运5开奖官网在线查询开奖结果:Tim Ostheimer and article by 澳洲幸运5开奖官网在线查询开奖结果:Daniel Escardo, bot🎉h web developers, for more tips to improve your site 🃏speed:

• 5 Ways to Improve Your Websi🐠te Load Time & Perfor♊mance in 2019
• Why Y𒁃ou Need to Boost Your Website’s Page Loadཧ Speed [Infographic]
• Slow Page Speed Hurts User 🦋Experience — And Affects Search Rankin🌳gs [Interview]
• Time to Firs🔯t Byte: The Critical SE♍O Metric You Aren't Measuring

2. Your content isn’t building trust

First off, if you’re not already famili𝔉ar with why all companies are in the business of trust, check out this 🍰video from IMPACT Partner Marcus Sheridan:

Like Marcus explains, all businesses (regardless🧜 of industry, size, B2B, or B2C, etc.) are ultimately only going to be successful if people trust them enough to purchase their product or service.

This pro💟bably sounds like common sense and something we can all relate to as buyers, but you should always be asking, what is my company doing to build that trust?

Well, first, we all know what doesn’t build trust:

We’ve all ended up on websites or speaking with companies where we immediately feel like we were bombarded with sales pitches when we were really just looking 🌱for information and some honest help. (Note: And just because the sa🍎les pitch bombardment is more common than ever doesn’t make it effective.)

As buyers, we want to be heard, understood, and informed so we ca⭕n find 🔯the best solution for us.

How to build trust in your content

To build that trust, and to make sure your prospects feel heard, uꦯnderstood, and helped, we need to address their biggest questions, worries, and concerns on our website. This is the🤪 heart of what the They Ask, You Answer philosophy is all about.

With that said♕, take an🅘 honest look at your blog content.

If you’re blogging on a regular basis, but your site isn’t ranking, take a look at what your content is about and ho𝓡w it’s being framed.

Do all your blogꦉs have an undertone about how your company is the best, why someone should buy from you, or why someone needs to talk to a sales member?

It’s not enough to just be creating content and blogs for your site, but it needs to be helpfulꦏ and trustworthy information. This means hitting on 澳洲幸运5开奖官网在线查询开奖结果:The Big 5 topics that🅰 are guaran🌞teed to drive traffic, leads, and sales.

And it’s not﷽ enough to just write about those topics; it’s equally as important how you do it: the goal should be to build trust and give the reader honest, unbiase♒d information – not to convince them to buy from you.

Take an honest look

Take a look at your site pages.

As counterintuitive as it🌸 may seem, your site shouldn’t be all about you. Instead, it should focus on what problems your product/service can fix for your prospects.

Stacy ♑Willis, former Lead Website Strategist at IMPACT, challenges businesses to see hoඣw 🍌many times site pages mention we, us, or the company name versus some version of you.

If your site is all company-focused, despite🦋 how optimized it is for search engines, it’s not building trust between your brand and the user, and it may have a hard time ranking as a result.

Another way to build trust on your site is by l🅠everaging the power of video. When your prospects are able to see, hear, and get a vibe of who you are before you ever know they exist, you can bet that they’re more likely to be open to talk🐭ing to you about your product or service.

Start with creating the The Selling 7 videos.

3. Your content isn’t targeting the right key♛words

You’re going to have a hard time rankꦕing if it’s not clear to search engines what questions you’re trying to answer (and ♈therefore rank for). Content needs to be clear enough so people can understand quickly what it is that you’re offering, not just site pages filled with industry jargon that people may not be searching for. You can do this by doing keyword research for your content.

This💫 doesn🌼’t just apply to blog articles, but to any page of your website.

There’s plenty that goes into optimizing for SEO (which we’ll discuss further), but at the basics, you need the con🌌tent on your site to clear꧃ly relay what your service/product/company is solving for and how people are searching for it.

How to fix this

To get started with making sure you’re tar⛄geting the right keywords, start with some keyword research.

Read our guide to understand how keyword research works and how yo🌳u can start to implement it: How to Do Keyword Research: The Ultimat🔜e Guide for Digita🐓l Marketers.

As a side note, it may be interesting t⛎o see what keywords your si🅷te is currently ranking for (you can do this with organic research domain reports from a🅷 ).

All keywords are not created equal (ex. an IT company🎃 ranking in the first p♋osition in Google for Charity Challenge won’t do much to drive q♋ualified leads and prospects).

This shows why it’s important to identify the keyw🌳ords you’ll want to target through your content strategy that will actually drive results for your business. And it’s not enough to just know how you refer to your business. Put yourself in the shoes of your prospects for how they’re talking about your product or service. Then create 💛a content strategy tha🍬t works those keywords into them.

4. You’re not publishing regularly

As you saw above, it’s not ཧenough to just be publishing blogs every week if it’s not the right quality. However, even optimized content needs to be published at a regular cadence to really see search rankings pick up.

There are numerous reasons that as content trainers at IMPACT, we recommend publishing at least 2 to 3 pieces of new content per week. For one, it ꦛkeeps you in front of your pro꧋spects and keeps you top of mind for those already familiar with you. It lets them know that you’re still relevant.

Eve🌺r visit a site that looks like it hasn’t been updated in years? A fresh stream of blog content helps your prospects know you’re still in the game, and the content on your site is still relevant.

Second, and more importantly to this discussion, it increases your opportunities and likelihood of ranking well in Google. The more content you have on your site, the more opportunities that Google has to index you✤r content for different keywords.

Building off of that, if 🔜Google starts to notice you’re publishing content on a regular basis, it’ll readjust its crawl timelines on your site and visit more frequently.

It’s al﷽most like taking a trip to the post office to check for any mail in your PO Box (do some people still have these and know what I’m talking about?). If you’re used to not getting mail delivered there for an extended period of time, you’re probably going to be less incentivized to check it every single day. In the same way, if you’re getting newไ mail every day, it’s likely you’ll remember to stop by on a regular basis.

In terms of blogging, sites that haven’t regularly been publ♛ishing content may have gotten Google accustomed to only crawling their site on an infrequent basis, maybe every couple weeks or so.

This is almost like being the person who is picked last for kickball in the schoolyard, or the person who is passed up for a promotion at work. When it comes to keyword rankings, you might be the last site on Google’s “mind” 𒀰for a keyword ranking promotion.

However, making regular publishing �ไ�a habit gets Google to come crawling around more often – within minutes or hours for some of our content all-stars – which is beneficial for yo🌌ur content to have better chances to ran💦k.

How to fix this

Create an editorial calendar and get writing!

Make it a priority to publish new ed♛ucational content on your site 2-3 times per week.

But again, it’s not just the volume🌳 or quantity that counts, but the quality of 💃them.

Of course, this is easier said than done, especially if you dꩵon’t have a content manager on staff yet. Learn more about why that’s a crucial role for a company looking to succe💫e🌟d with digital marketing.

More articles about content creation:

• Insourcing Content vs. Outsourcing Con𒁏tent: Which Is Bett🐷er for Marketing?
• In-House Content Creation: Is It Worth It?

5. SEO best practices are not being implemented

There are 澳洲幸运5开奖官网在线查询开奖结果:blogs and 澳洲幸运5开奖官网在线查询开奖结果:guides and webꦺinars just expounding on the topic of SEO because there’s so 🅘much to say.

From having an SSL certificate for your site to having appropriate headers, titles, meta descriptions, there are plenty of on-page SEO basics that should be i🔯mplemente🐎d on every page of your site.

After all, search engine optimization is all about 💦how you can make your content stand out in Google’s eyes as the best piece of content that it can displ🥂ay for users who are searching for keywords pertaining to your industry.

Think about it: you’ve probably made a handful of Google searches just within the last 24 hours. But let me ask you a question: When is the last time you went 𒀰to the second or third page of Google for your search? How often would you say that happens?

At the end of the day, Google’s goal is to satisfy your inquiry as quickly as possible by bringing the𝓀 most relevant and helpful content to the top of the search engine results pages.

How to implement SEO best practices

If you want to alert Google that you’re interested in ranking for certain topics, questions, or keywords, following 澳洲幸运5开奖官网在线查询开奖结果:SEO best practices is the way that you can communicate that.

While there’s too much to dive into here, the very condensed basics come down to optimized titles, keywords, headers, structure of art🏅icles, meta descriptions, and URLs.

At the heart of SEO in 2022 and beyond is creating content that’s more user-focused: whether it's the actu💙al topic and ways of honestly answering your prospects’ questions, or visually providing the best struc🧸tural/formatting experience for users as they’re reading through your site.

While none of these best practices are necessarily rocket science, it’s a fine art to g🐲et them all accomplished in every single article. It’s almost like ho𝔍w the test of a fine chef is often how well they can cook something terribly simple – like an egg. While anyone can cook an egg, it takes a degree of finesse and expe♊rience to do it well.

The same goes for publishing an article that follows the bes☂t practices for SEO.

To get started in your SEO journey, check out On-Page SEO: Anatom♓y of a Perfectly Optimized Page♔ [Infographic].

6. Your site has poor organization/navigation

Site organization is als♛o an important factor in ranking.

If the structure of your site isn’t clear, you may have a high number of users who end up on a page of your site and ♏then “bounce” rightꦿ off back to the SERP pages to try to get a better answer to their inquiry.

This is what’s called a bounce rate, and Google doesn’t like it when it’s too high. If more people are coming to your site and immediately leaving rather than sticking around and digesting more of your content, it alerts the search engines that your site 🌱probaඣbly isn’t very good, and your site likely won’t rank very well compared to your competition.

Give users a clear map

At the heart of a great user experience on a site is usually the navigation ꩵmenu.

If users aren’t able to clearly know what you do – and ෴what their next action should be – after just a few seconds on your site, then it may be🔯 time to sit down and review your value proposition and site navigation strategy.

Think about offering some self-configuration tools to give users the feeling that they’re getting a personalized website experience that helps them get to what they’re looking for in the quickes🎃t time possible.

Also, make sure your navigation menu labels and even blog categories are easy to grasp and understand quickly, without much additional thought required. Remember, yo👍u want to speak in their language, so stay away from jargon.

7. You’re in a super competitive market

Listen, some industries ﷽are going to𝔍 be easier to rank for than others. 

For an agency trying to rank for searches related to inbound 🎶marketing, for instance, it’s going to be tough. (Think about it: We’re a bunch of marketers talking about marketing. We’re all trying to rank for many of the same keywords.)

But imꦉagine how many blast-resistant building manufacturers, for instance, are embracing creating this content on their sites? Probably not as many, if any at all. Those folks typically don’t spend much time marketing; instead, they’re building portable buildings that save people’s lives on in the case of an explosion at an oil refinery.

And in fact, that’s why our f🅰ormer blast-resistant building client, RedGuard, is ranking for featured snippets (we call this Position Z꧅ero, because it’s even better/higher up than b꧂eing in position one. Basically, it’s Google gold!) for some of their first articles they ever published after working with us.

What if you’re one of them?

So yes, the industry and market you’re in does matter, but not in the way that gives you an excuse to not follow the best pไractices listed in this article.

🎀If you’re in one of those super-competitive spaces, it just means you have to be on your game even more. You need to cook that metaphorical egg (see reference in #6 if you’re confused) as if you’re Wolfgang Puck, as not just any good ol’ fashioned sunny side up egg will work.

This might m﷽ean going the extra mile with your content: having video on 🏅each of your pages, infographics, and images professionally designed to accompany your content.

When you’re in a competitive space, it just🥂 means your room for error is slightly less, and that even if you’re doing everything right, it might take a little longer to see the rankings move up for your content. So if you’re not a 🐭Featured Snippet yet, it might just take a little more time.

It might also mean your content strategy need🅷s to be even more thoughtful and bold. What’s an angle that ha🌠sn’t been approached yet when it comes to your industry? How can you talk about it differently? What’s an aspect of your field that’s unrepresented?

Creating content around th✃ose areas will be vital for success in a competitive🐓 market.

8. You’re not crediting a trustworthy author

This builds off of the p🍎revious point about “all🐲 industries not being created equal.”

In 2018, which m⛄eant that the author listed for blogs on sites was going to start being taken into account for rankings.

This most heavily impacts specific content concerning personal hea꧋lth, medicine/medical technology, and legal topics.

In fact, E.A.T. sta♌nds for Expertise, Authority, and Trustworthiness.

The goal is to reward those sites that have a trusted industr♌y expert as authors for content that’s really go🌌ing to impact people’s health, medical treatment, or legal outlook.

Think about it, do you want a random freelancer telling you about the newest updates to a medical procedure or health pra🎀ctice? Wouldn’t you rather that information come from a trusted, experienced doctor or medic🍸al professional? I know I would! And Google does, too.

What to do about it

If you’re in one of those industries, make sure you have an author listed for tho𒁏se articles who is reputable in that industry. Don’t just list your company as the author.

Also, give authors a set bio page on the website and have it lin🔯k back to their LinkedIn page to make it easier for the search engines to put the pieces together that this is an exper𝔍t talking. Check out IMPACT’s team pages for an example of how this can look.

9. You have a “no-index” tag set on your pages

A meta tag is a set of coding that you can inject on your website pages to basically tell searc💦h engines not to crawl (and hence, rank) it.

You might think, Why would anyone ever use that? Who WOULDN’T want a page to rank in Googl🍸e if it could?

This is actually pretꩲty common on specific website pages.

For instance, you’ll probably want this no-index se🥀tting on thank you pages for your offers or even💯 on the downloads themselves.

If you did🔴n’t have it, it’d be like someone passing go (not needing to subඣmit your form) and collecting $200 (getting the download anyway)!

In addition, many times if you’ve had a new site designed, developers may have🌟 had this tag originally added to your site pages while they were still being created and worked on and then may have forgotten to take it off once you published live for the world to see.

What to do about it

In general, no-index coding should only be on specifically chosen pages of your site.✅ If you’re not sure if this♍ is your situation, you can plug in a URL to a .

If it🦋 does have the tag, that could be why it’s not showing up in Google. Go into the back end of your content manageme𓆏nt system and remove those tags for that page.

Each platform looks different for how you can do this or how it’s set up (whether on a page-by-page basi🦄s or global for whol🐬e sections of the site). To update the tag on a single website or landing page in HubSpot, for instance, just go to Settings and then remove the coding added for the no-index.

10. You’re not optimizing older posts

Ranking on th꧒e first page of Google✨ isn't a trophy you set on your wall and admire.

It’s a constantly moving target, and if you’re not consistently doing your best to keep up with it, you will probably fall behindꩲ in the rankin🎀gs.

Theꦚ same goes for content that you published eons ago that stil🤡l isn’t ranking.

Content may be out of date, mis𓆏sing a key element that people want to know about, or just have an outdated structure to it and such posts may need to be revisited and reworked.

A comprehensive content strategy doesn’t just include creating new posts, but also optꦯimizing posts that have been on your site for a while.

What should you do about it?

There are likely dozens ༒of articles that are worth revisiting🐼 for an opportunity to improve your ranking.

However, aiming to optimize ALL your articles (depending on how much content you’ve produced in the past) cౠan be a very time extensive endeavor, and to be honest, it might not be worth tackling them all, especially if you’re not sure what you’re tryinꦕg to specifically optimize them for.

There are specific “buckets” (or categories) of articles you can ൲identify that will have the most bang for your buck if you put some more time in them.

These buckets of articles can include those with high bounce rates, those stuck on𝓡 the second ൲or third page of Google, and those that are getting lots of impressions on search pages but not a reasonable number of clicks associated.

๊To🅘 get started on your optimizing journey, check out How to Historically Optimize Blog Content.

Trying to rank can get overwhelming. Start here.

At the end of the day, there are plenty of reaso♏ns why content or a site may not💜 be ranking, and it can be tempting to try to optimize each and every detail.

However, it’s all about progress, not perfection.

This list is by no means all-inclusive of every potential factor in not ranking. For instance𒀰, there might be deeper technical SEO issues, or 💫your keyword cluster strategy may not be⛦ effective. 

However, this list should give you a good grasp of where your gaps are that can be improved starting even today. You’ll notice that many of the issues boil down to the quality of the 🃏content on your site.

Also, bear in mind that you may have a tendency to pick and choose which f♉rom the list above you want to take action on and which you don’t. Unfortunately, without having the basics – a fast website with regularly-published, helpful, trustworthy content that’s optimized for SEO – some of the other details may only get you so far.

For most clients I work with as a content trainer, just tackling the issue of tru👍st is a good framework to start wꩲith.

So put yourself in the shoes of your prospects, take an honest look at your content (or ask someone else to review it),𝓰 and gauge whether it’s more helpful or promotional content.

Read through it line by line and from a reader’s perspective and honestly rate whether it’s something users wil𓃲l feel is helpful or more sales-y. Ask yourself questions like:

“Is this content:

• trying to convince my reader how great I am?”
• trying to convince my reader 𝄹how great𓄧 my product/service is?”
• making blanket statements about how I'm a fi🐻t for everyone?”
• trying to push them towards one alternative over another, even thꩵough it may not be the best choice for them?”

If any of these answers are yes, then it’s worth realigning on what the goal of your content is and think through what it really should✱ be (pssst...hint: it involves helpfulness).

Once you have the compass set for the direction 🃏your content and site needs to be taking and the steps you need to take to get there, you’ve built the foundation to start seeing some improvement in your rankings.