When most businesses think about their approach to social media, they ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚthink about ads. 

We all understand that social networks are a vital platform to connect with your audience. But ads aren’t the only way to connect. Instead, you could focus on an organic approach that 澳洲幸运5开奖官网在线查询开奖结果:resonates with your audience, provides gen⛦uine value, and stands out from the salesy clutter.

This is how I teach my clients to “show up” on social so they can build authentic ꧋connections with their buyers — all without having to spend a dime.

Below,ꦿ I’ll walk you through the steps you can𒉰 follow and share some examples to inspire you.

Ready? Let’s dive in. 

Understanding where your audience spends its time

The first step to any social strategy is understanding how your audience uses social media. This is a crucial step that should not be skipped. Now, it’s not just important to know what networks they use, it’s also important to know how they u🍨se them.

The more infor💟mation you get on the front end, the better you can avoid spreading yourself too thin. 

For example, is your audience on Pinterest? Maybe, but they might not be on Pinterest in a mindset that matches what you sell. If you work in an aesthetically-focussed sector like architecture or interior design, Pinterest might make perfect sense for you. If you’re a software business, maybe not. If you’re in home improvement, it’s probably Facebook. If you’re B2B, 澳洲幸运5开奖官网在线查询🃏开奖🍸结果:LinkedIn is probably your best bet, but it depends on𝓡 what ꦉyou sell and who you sell it to. 

So, you need to figure out the where and the how of your audience’s s🅺ocial media habits. (And while you’re at it൲, maybe the why and the when as well.)   

My colleague Lindsey Auten put together 澳洲幸运5开奖官网在线查询开奖结果:a whole post on thiꦕs topic a few weeks ago.💃 In brief, she recommends that you follow these steps to know where you♌r customers hang out. Each step will give you valuable insights. You should read her article, but here’s a brief rundown: 

1. Talk to current customers about their social media habits.
2. Research your competitors to see what kinds of content they share and what their engagement looks like.
3. Analyze your current approach to see what’s worked well for you. 
4. Start social listening with tools like , , or .
5. Monitor industry trends and social platform changes.
6. Experiment with different content and different platforms to see what resonates.
7. Engage with online communities to learn about platforms and offer value.

Tꦏhe more you know, the better you’ll do, so put ♊in the work to learn about who you want to reach.

Social media is a place for connection first, business second

Social media at its core is meant for people to conneꩵct with other people. We can’t forget that. As a brand, the best way to connect with people is to offer them value. Create content that helps them solve a problem or helps them save money.

Below are some examples from brand🧸s that are helpful, not salesy. As users, we know these posts come from businesses, but we appreciate𒁃 that there’s no sales pitch here. It’s just expertise they’re sharing with us. 

As a first example, check out this YouTube video created by called “Why does my knee hurt?” This content isn’t push🧸ing physical therapy. Instead, it offers real-world solutions for a problem that millions of peജople face every day. 

EW Motion Therapy is an Alabama-based business with brick and mortar locations. Still, they’re putting out content for the whole world to see. They’re offering 🅘value, sharing expertise, and connecting with an audience. 

Next, on LinkedIn provides marketers with valuable information without going for the hard sell. Andy and his team are web developers. They’re clearly experts in the space, but a𝔉gain there’s no sales pitch. It’s free, helpful conteཧnt for a broad audience.

Third, here’s an Instagram post from talking about how to solve a problem🐼 that’s honestly pretty relatable.

We know that Lowe’s sells appliances, but there’s no pitch, only value — and a touch of humor. Even though Lowe’s is a massive corporation, production value is platform-appropriate. This feels social, not commercial, and that’s the who🐻le🧸 point.

In each case we see a brand being helpful in a way that’s totally approac🐼hable. There’s no hint of salesmanship in any of these, but there’s a clear presentation of expertise. 

Notice, too, that these types of posts c꧂an be entertaini🦄ng as well as informative. Social media can be fun, after all. 

Be a community member

Most important of all is to remember that social media platforms are🅠 communities. Or, at l💧east they’re supposed to be.

Communities are places that people share. So, as you’re planning on producing content, make sure you’ඣre also planning on how to be a good community member. That means you shouldn’t just blast ou🍰t posts and expect to get a following. A few reminders:

• Pay attention to the culture of the platform
• Boost other creators with likes, comments, and follows
• Engage with people in your audience
• 澳洲幸运5开奖官网在线🌄查询开奖👍结果:Respond to comments on your posts
• Answer questions, share insights, and join conversations

is a co-owner here at IMPACT. He’s also a bestselling author and a keynote speaker. He posts on LinkedIn pretty regularly, and he ALWAYS c𓆉ircles back to reply to c🌳omments that his posts get.

Marcus usually 🔯responds to every single comment. And as he does, he builds trust and builds his network. 

Measuring success in social media for your business

Success on social media can’t always be measured by revenue metrics. You have to accept that you’re playing a long game. Building an audience takes time an🌄d requires consistency.&nbs♓p;

Engagement, follower growth, and brand awareness are key 澳洲幸运5开奖官网在线查询开奖结果:indicators of you🌸r social media strategy's impact. 

There’s no shortage of analyti𝓡cs tools that can help you measure how you’re doing.ℱ Don't be afraid to adjust your approach based on these insights — but stay true to the core identity of your brand. 

And remember the ripple effect. If you connect with one person, that person will have a favorable impression of your brand — an🐷d it’s possible they’ll share that impression with their network. 

One person may influence five. Or 10. Now imagine if you c💎onnect with 10 people. Or📖 50. Or 5,000.

The social media strategy that puts customers first

As any social media user scrolls through a feed, roughly every third post is aꦚn ad. In this landscape, brands have the opportunity to stand out by being genuinely helpful, engaging, and authentic, not ju🍨st another ad someone swipes past. (Although ads certainly have their place too!)

By unde♔rstanding your audience, choosing the right platforms, and creating content that resonates, you can build a community that trusts and𝄹 admires your brand. 

To learn more about a social media strategy that drives authentic engagement, 澳洲幸运5开奖官网在线查询开奖结果:reach out to an IMPACT expert. We help businesses like yours c🌼reate fಌans and drive revenue.