There are any number of reputable firms offeౠring sales training that can help𒀰 your team improve. However, there are also many sub-par training regimens that will have little if any effect on sales tea﷽m perfor💟mance. 

If you’re looking to improve performance and boost outcomes, you’ll need to make sure you’re investing in the right training that will lead to competence and growth.

To succeed in 2023 and beyond, you need your team to thrive on virtual sales platforms like Zoom or Google Meet — and a lot of sales training hasn't caught☂ up with the digitaওl-first shift.

Sales training often operates under the same false assumption: The techniques we use for selling face-to-face easily translate to selling on Zoom.

For this and other reasons, sales training often fails to deliver results. So, before you invest heavily in traini⛦ng for your team, be sure what you're buying checks these four b🀅oxes. 

1. Multiple sessions to extend and enrich the learning

Often when sales teams choose a training option, they're enticed by ful❀l-day programs that won't eat up too much calendar✨ time.

An all-day training session s♎ounds great,💜 but there are some serious drawbacks to putting all of yo🔴ur training in a single basket, so to speak. 

• First off, five or more hours of training at a single time can feel overwhelming. It’s the proverbial firehose of information. In the aftermath, attendees have taken in too much information to actually implement much of it.
• Second, a full day of training inevitably leaves people feeling behind in their work week. The day after a full-day session is often spent catching up on the emails and calls you missed. If you spend the day after the training as a catch-up day, you're putting another day between what you learned and when you can start putting it in place.
• Third, a single training session does not allow for sufficient reflection and skill development. True change is about incremental improvement, not an abrupt shift. 

Instead, look for a training that offers multiple shorter sessions. If you reall❀y want your team to adopt new techniques and strategies, they will need to keep practicing and getting feedb♋ack. This can’t happen in a single day. 

The same six hours of training is going to be way more effective if it's split into three different session﷽s. 

2. Review of sales call recordings to prompt self-reflection

One of the incredible benefits of virt𒐪ual sales is the ability to record all sales calls. But this𒀰 only pays dividends when used properly. 

Call recordings allow for the most accurate feedback and self-reflection possible. Sales training should take advantage of this. The instructors can provide feedback on actual sales calls, which makes the training extremely valuable to every a🦄ttendee.

Without this kind of specifꦗic,🎀 real-world feedback, it’s impossible to judge exactly how (or if) the training is making a difference in the day-to-day work of the sales team.

What’s more, recordings can♔ show progress. Compare yo𓄧ur week one call to your week six call. Now you can see how effectively you're putting your learning into action. 

3. Role-plays to practice skill adoption

When you mention role-plays, you’re sure to get a lot of eye rolls. It’s true that not many people like role-plays — but 澳洲幸运5开奖官网在线查询开奖结果:it’s also true th🌃at role-p🐷lays work.

According to🔥 author Marcus Sheridan, “If you can do things well with your team watching you, when you meet with a client, everything gets 𒆙easier.”

As the saying go꧟es, practice makes perfect. When you’re learning new techniques, there are going to be inevitable slip-ups. No doubt you’d rather have those happen in training sessions than with clients.

When they’re done w💦ell, role-plays are invaluable tools for getting reps and building skills. The more reps you can get to prepare for a given situation, the more comfortable you’ll be when you get there.

It’s just like with athletes. Professional athletes are so skilled because they’ve gotten in so many reps for any giveജn situation🍷.

A famous viral viꦦdeo showed NBA star Steph Curry hitting 105 straight three-pointers in practice, all from the same spot on the floor. Shot after shot after shot.

E🃏ach shot is a kind of role-play (shooting without defense, without a crowd, with a pass from the same spot). When it’s time to take that shot in a game, he’s ready.

Curry is a career 43% three-point shooter (according to ). It’s always harder in an actual game situation. But the practice♑ is what gets you better. 

4. A plan for post-training growth

All too often, sales 🉐training ends and its effect quickly dissipates. A few weeks later, there are no lingering effects of the training you spent so much money on. 

Training is only valuable if it has a lasting effect on your company and your culture. Great sa🅺les tra💫ining allows for continued learning after the sessions end.

If the training incorporates specific feedback on sales calls, it’s easy to continue this process after🥀 the training wrapಌs up. 

Once teams see the value of giving and getting feedbꦑack on sales call recordings — and once they’ve practiced doing so — they can implement this process into their professional development.

In most companies, sales reps will have one-on-one meetings with the director of sales once or twice a month. At these meꦺetings, they should plan to review one 🐎recent sales call, with the structure established during their training. 

This regular practice ensures growth.

As the team normalizes recording calls and getting feedback, the more comfortable sales reps 🐽are watching their own calls and improving♛ their technique. 

This way, the investmen🐟t in training continues to pay dividends long after it’s complete.

Sales training for the digital-first world

Millions of businesses invest in sales training each year, only to come away 澳洲ꦉ幸运5开奖官网在线查询开奖结果:feeling like they waste♉d their money. Their sales numbers didn’t bounce back the way they wanted, and the team showed only minimal ad👍option.

A modern sales rep is dealing with exceedingly well-informed buyers who are very aware of their other options. These customers are expecting an exceptional, personalized buying experience, 澳洲幸运5开奖官网在线查询开奖结果:not a tired sales pitch. 

The sales rep who delivers an optimal buying experience is th♍e one who wins. The one who tries to shoehorn a sales process into Zoom and expect everything to turn out fine is the one who loses. 

Sales training needs to foc🍃us on the delicate, EQ-heavy nature🌸 of sales, helping good reps get better and great reps hone their craft. 

The right t♌raining can have a profound effect on sales team performance, but only if it avoids the too-common pitfalls of sub-par training that promises results but can't deliver.