AI is absolutely blowing up, but he𝔍re's the thing. Tools ꦐlike HubSpot are now infusing AI technology directly in their portals. So if you're already🅠 living and breathing in HubSpot, AI is just naturally part of the package. You can actually leverage AI functionality

directly for content generation, directly for content translation🍨 or con🌼tent remixing, all within the same app.

That is amazing. I think we need to dive into it.

Let's get into it.

All right.

Welcome back to Endless Customers. My name is Alex Winter and to﷽day I'm joined by Jess Palmieri, our director of HubSpot training.

Jess, welcome back to the show. Thanks, Alex.

How's it been? It's been good. It's been really good. It's finally warming up here in Connecticut. I know. It was over 70 degrees this morning.

I was like ready for summertime.

Yes. And things are heating⛦ up over on the HubSpot side

so I'm really excited to be talking to ไyou today. Yes well play🀅ed they are h🎃eating up we got a lot to talk about there's a lot of new updates yes you wer𒀰e telling me earlier we didn't want we're like🏅 let's record this before we get too iꦕnto the weeds so let's get right into it and start talking about what Hub🌠Spot has rolled out in the past month and what you're what you're 🍷most excited ab♛out what's really changed from the last time we spoke to today. Exactly

I mean Alex it has been wild and crazy over in HubSpotland because in April, they r🥃eleased what they called their Spring Spotlight, which was over 100 different product updat🍃es across their entire tool. All different hubs got some lov📖e, but one of the hubs that was most impactful, most ex♏citing was this new product called Content Hub. Have you heard of it?

I've heard of it only because 𒆙at ♉Impact Live, you talked a little bit about it. So I did get a little bit 🥃of a preview, but for everyone out there that hasn't heard about it, what is Content Hub?

So when you think of Content Hub, it's sort of their reinvent꧑ion of what used to be🔥 called CMS Hub. So CMS stands for Content Management System. It's sort of a old school term for where do you host your content, your weꦅbsite content on the internet. So in🍰 the past, it was sort of♐ the redhead stepchild of the HubSpot tools.

🔯It was something that was tried and true and a really great place for marketers 🗹that wanted to have everything all in one system, their marketiꩵng, sale🐷s, service, and of course, their website hosted on HubSpot. But it hadn't really had a reinvention in a very long time.

So with the Spring Spo🧔tlight, ♓they brought forth this new product called Content Hub, which re♌ally focuses on the best elements that CMS Hub had to offer with all of the different♔ website hosting tools, but it also infuses all of that great functionality with new AI tools that makes creaཧting cont🌠ent that much easier, t🔥hat much ౠsmarter, and really provides the end user, the marketer, with some really great fꦉunctionality that just isn't availablܫe anywhere else in the marketplace.

Yeah, that's amazing.

And AI is such a hot topic right now. It is. For people to b♑e able to integrate these new tools to make their jobs easier, fast♛er, all those things is really important.

I mean, AI is here to stay. Let's just get that out of the way right now.

For sure.

That AI isn't going anywhere. B🔴ut as someone who in the past has been like, another thing to learn, another to🦄ol to dive into, another, you know, process 𝓀to incorporate 🥀into my day to day activities, I myself have been a littl🌱e bit intimidated about, you know, how do I make time for this? But the way t🌞hat I found AI to really streamline a lot of my

processes is when 𒐪AI has been infused into the tools that I🐈'm already using on a day-t🔯o-day basis. So for a lot of our listeners and a lot of people viewing this on YouTube or whatever channel they're currently int💝eracting with this content on, you c🌱an see that on a d▨ay-to-day basis you have certain tools that you're logging into to really get your jobs d🐽one. And f⭕or me, as a HubSpot trainer, that tool for me is HubSpot. I log into HubSpot soꦉ many t✤imes per day.

You live in there.

I do, I live in HubSpot on a day-to-day basis. So when you put the AI functionality directly i𝓡nto that tool and you make it really easy for me to just trip over different tools and functionaಞlity that allows me to do my job better, itꦕ becomes so much easier for me to imagine a world

where I'm using AI on a day-to-day basis to streamline co🐓ntent creation, to make sure that that newly generated content is💎 getting out there to the right channels, to the ꧒right audiences, and then bring all of that juicy, juicy data back into one system so I can see what's൩ working, what's not working, and what I want to double down on.

It's cool, just twofold from what I'mꦅ hearing you say, because it sounds like the Content Hub itself didn't have a major overhaul. It's still the Content Hub, bu🎶t it had all 🐠these new tools infused into it. And then it's also allowing you to experiment

with these AI tools that's opening up these rest of 🌳your, like, it's not a fear-based thing with AI where you're like, oh my God, what is this? You're starting to experiment. And it's giving you like a soft entry into like learning how to use these tools

and leverage them to your advantage.

I like that terminology of a soft entry point. Because 🍷for so many folks, the concept of, you know, learning a new way of doing work or a new way of doing things entirely can just be really intimidating. And it's really just a mental ga🥂me that you have to play with of, hey, I know AI is here

to stay, but I don't even know where to start. Butꦇ when you see a tool like HubSpot really seriously i𝔉nvest in AI functionality and really seriously take a look at the jobs🐼 to 💃be done on the day-to-day basis of any marketer and say, how do I get this within the, you know, the content scope or frame of a, you know, tweetꦡ versus a LiꦑnkedIn post? How do I make sure that the content requirements are being hit across

every social media channel? How do ♌I make sure that that content is maybe in an audio format for people that like to learn a little bit differently versus one that'♚s in a written format that can be more long form? All of 🅠these are choices that we have to make. And when in꧋ the olden days, when we had to actually write those blog posts an🍸d generate ไthat audio content to go along with it or generate that podcast, that was a lot of time that we had to pick and cho꧃ose which projects were worth our investment, were worth that

precious, precious time and energy. But with all of these AI tools at our finger🅠tips, we can 𓄧create one amazing blog post that started with AI functionality to help us ideate on those initial topics, create that blog outline that can really hit that keyword juice and make sure that we are going after the right keywords that

can help our website rank for those key topics. Then once we create that blog outline, can we use AI to generate that first draft to help us really come up with that first pass that will help us as humans the🤡n edit an🧔d refine and g🍬et to the point where🌊 it really does represent our🍎 brands well and it's something that we're really proud

to publish out there in the world. Yeah, that's something that, sorry to jump in,

but that's something that for mဣe has helped 💎me out huge. In the creative process when you're wri🎀ting a blog or you're starting with a blank page, it can be really difficult and intimidating to take that first step. It does.

So using some of these tools, maybe you won'tඣ copy and paste it🐼 directly out of these AI tools, b🥂ut it can at least give you that ওnudge so that you start to get the juices flowing, the creativity starts to go on. It's helped me out ไhuge in the💜 things that I do from day to day.

Ex💖actly, and that's the feedback that I hear constantly from content managers, from HubSpot administrators, from folks that🧔 are living and breathing in this space. You know, AI is going to take your job, but that creates this existential fear or crisis that you need to then kind of emotionally 🍸grapple with while trying to publish those blog articles or write that c♏ontent or get those social posts out.🦹 And it's really hard to do both things at t๊he same time.

So when you're looking at these tools in HubSp🌊ot, one of the things that I love the most𓃲 is that it's really lean🌄ing into AI used for content ideation and then remixing things that you already have in place and sayiꦺng how do we modify that for a different f𒀰ormat or a different channel. So it'⛄s not taking the human out of the creation process, which I personally love because I do think

humans need to be the ones making th🧔e final decisions, making those final edits, making sure that that's right and readyꦜ for print, but we also need to lean into ꦺsome🅠 of these AI efficiencies because if not, we're just gonna get left behind and no one wants that.

Totally, and efficiency is a good word because I feel like it helps you do so꧅me of these tedious tasks faster. So like if you have your blog and then you need to convert it to an audio form for different platforms a𝓰nd for different accessibility

issues or whatever the case is, it takes time. And it can be tedious, it's not hard work, but it's just time consuming work. So if you can start to automꩵa🐈te some of those things and help you get to where you need to go a little bit faster, it's better for everybody.

And I also think the human piece is ꦛimportant too. And that's something we need to reiterate because I was afraid of AI as well. It's gonna take my job, ꧂I'm not gonna be able to do the things that I love to do, and it actually is the complete opposite.

And it's just part of the journey. It's like that fear is the entry point. And then once you get over that hurdle, you start to realize all these cool things that you can do with it and how it can really enhance your day to day.

So I wanna get into, I wanna pick your brain a little bit. We're talking about Content Hub. What are some of these tools specifically? Do you have a couple that you 💦can share with us that you're really excited abo🔜ut or are your top tools?

Oh yeah. So let's start with everything with HubSpot. There are different tiers. So with every tier you ꦓget access to diffe♛rent tools. B﷽ut even at the starter level, I'm actually really impressed with how much AI infused efficiencies are available at that starte🌳r price pointꦺ.

So if we're looking at starter, yoܫu get the AI blog functionality, which is exactly what I was talking about before with you throw in a blog topic, it gen🌟erates suggested blog titles, then from there you can look at, you know, blog༒ structure or blog outline that really helps you to see is this a blog article that I can really, you ಞknow, whip togethe🏅r really quickly aꦇnd come u𒁏p with that first draft that then a human can go in and edit and

modifꦿy and really make theꦛir own and make it ready for publishing on the HubSpot platform. So that's the first step of this AI blog generation🌜 assistant that really helps you reallyꦍ amplify your efforts to make sure that y𝔉ou're n🍌ot wasting away with a writer's blog, trying to think, 𝔉what is the perfect blog title that I jusꦗt can't seem to think of?

Why not let the AI robots do some of that woཧrk for y🅰ou? So ൲just throw together a couple of loose notes about what you're looking to generate. Then ideate off of that using you𝓀r AI assistant to say, okay, I kind of like this blog topic or this blog title. Let me remix that a couple of times, see if we can generate a couple of differen💧t versions.

Okay, I like this one, but I want to take elements of this f🐎irst generated tit♛le and add it to the second generated title. There'ꦫs no rules in the process that says the AI bot is the end☂-all, be-all. You have to infuse those human elements so that when you're working with this new AI 💟functi🐭onality it's lear༺ning your preferences, it's learning what your brand voice sounds l🎶ike so that you can slowly iterate on that approach an๊d get to the right blog topic,

the right 🍌blog title that sounds like it came from you, from your company, from

y꧟our brand. Couldn't agree more an🌱d I love that it's at even just like the basic like the entry level or the first tier of HubSpot they're stil﷽l introducing these tools because clearly HubSpot is focusing on this. They thinꦚ📖k it's important and you should be learning this stuff no matter what level📖 you're at, what b𒈔udget you're at. It's here to stay and it just reinforces that.

I mean every🦩 singl꧟e conversation that I've had with HubSpot product managers, every single conversation🌟 that we had way back at Inbound just reiterated the fact that HubSpot is 🐠really leaning into AI. They see it as a really big market dif🅠feren🌠tiator. HubSpot's leadership, HubSpot's product managers, everyone that I've talked to, you know, on a day-to-day basis🦋𓆏, all the way back at Inbound, you know, in those

initial discussions, really has stressed that AI is a core funcꦦtionaꦯlity that they'r🌞e going to infuse into e꧃very single one of their products, every single one of their pro🀅cesses. They're reꦦally seeing AI as a huge market differentiator for them. So I would not be surpri🐭sed if this i𓆉s just a trend ꦅthat's here to stayꦅ in terms of how they're going to develop their products moving forward.❀ They want to make sure that those of us that ❀are living and breathing in HubSpot every

day see that there's always an AI assistant ready and willing to help us♔ at any moment.

Who doesn't want that? Exactly. I would love to have a 24-7 assistant. Thank you.

Yes, please.

Yes, exactly.

So... What o❀ther tools have you got that you're excited about?

Again, at the starter level, so you♔ have that AI blog function꧂ality generator. Then you have content assistant that can take any piece of content, you highlight it wit𝔍hin the tool, you c🍒lick those magical, I think they're like three little diamonds now that basically adds that magical AI𒀰𒉰 twist that says, hey, I like this piece of content,🌸 but can you make it friendlier, can you 🉐add this tone, rewrite this for me. So that's always a🍸vailable within different elements of𒁏 the tool at that starter level.

And then you have the AI image generator. Have you p🐈layed around with any AI funct🌳ionality to generate images?

I have with GBT, so I've used 𒁏Dolly and I've used a couple other tools like that, but I haven't in HubSpot CMS.

So they're building that out within theܫ tool natively. So imaღgine that you are a small house painter or 🎃you have a client that focuses on house painting interior and exterior. You 𝓡could go out on site and take some B-roll footage or B-roll shooting to say, hey, I want to show pictures of folks actually painting houses or actually painting my kitchen▨. Oಌr I can go into my AI image generator and say, hey, can

you gene𝐆🗹rate some of these photos for my next blog post? And that꧙ can ꦛbe a huge time saver for folks that are trying to add som🌠e visual elements to those smaller businesses that need to show what thi🍸s process is going to look like. Why not play around with some AI image g🍰eneration to see if

you can save on some Shutterstock costs or some Photoshop costs? Make sure tha🎃t 🅰you're using every tool at your fingertips to make this process as smooth an꧂d easy as possiဣble A꧋n꧋d like I said all of that available at the starter level super easy to get. It's amazing starter level

So no excuses you 🌞can do this right out the gate. Exactly. Yeah, and the AI image generators are a lot of fun Because I'm a creative person. I'🦄m a video professional at my course So to be able to play with imไagery is really cool But you also had mentioned like a lot of people use Shutterstock or different stock photography w🐬ebsites, this allows you to cre🉐ate images that are specific to you, that are🐬 unique to you, that some other company isn't going to accidentally use the same thing from iStock or whatever.

Exactly. It just ma♎kes you that much more unique an🔜d gives you a chance to really have a unique voice for your brand.

And you can have fun with it.

Yeah, and it's fun.

Exactly. It's cool. I love it. I see a huge potential for it. So those are the three things that I'm really excit🥀ed about at the starter level. Now Alex, are you ready for pro?

I don't know. That's a lot to diges♌t right there and that's just starter leveܫl.

Oh,💯 Alex, we are about to blow your freaki𓆉ng minds then because there's a lot more available at the pro level. So first up, we have Brand Voice. So Alex, 🐎B𓆏rand Voice basically says, can I train HubSpot to talk like me and to represent like the friendliness or the tone of my brand? And yes, you absolutely can.

You can feed in historical content, say, hey, this is w🎀hat the impact blog h🌌as traditionally sounded like. We try to be thoughtful, insightful. We try to use this type of tone and friendliness when ꦦwe're🍰 speaking to our end readers. So we can actually train our AI assis❀tant or AI content generator to say, this is what impact soundꦑs like when you're generating that content, when you're generating those blog posts or those social posts.

Make sure that you sound like impact. So you do it once, you ไset it and forget it. You can slowly train it a little biඣt more every single time, but that really helps HubSpot to﷽ learn your tone and to always be generating cont🎐ent that's more and more on brand each and every time that you use

it. Yeah, and that's really🍰 cool, but also the ex💃periments that I've been doing with this, it realಌly does learn. And the more that you feed it and the more that you talk ♓to it, not like a Google search console, butꦐ like a human being, it's unbelievable what it kicks back and how fast it learns it. And it's almoᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚst kind of scary how accurate it can really sound like your own brand and

y𝐆our own voice as long as you prompt it correctly and you take the time to play with it.

And the thing about it is, wha꧒t HubSpot has done so well is it's taken the prompting elements out of it. You just are given thi🔯s wizard that says, hey, feed me a piece of historical conte🐼nt. Perfect. You copy and paste it in. Then, okay, you can eve﷽n modify that to say, choose a couple of these describers from a drop-down.

So if you're not someone who's like the best 💙at AI prompting, HubSpot's taken all of that prompting wizardry out ofও it and made it really user-friendly for even t🦋he folks that are a little more AI hesitant 𒁏to say, okay, how do I actually use this t🌠hing? All of that guesswork ꧟h༺as been taken out of the mix. It's really just saying, hey, give me this. Okay, choose these tone elemen⛎ts from this drop-down.

Okay, give me a bran🌸d mission that I can really strive for so that we have these more aspirational elements to include.

Yeah, it sounds more intuitive than GP💖T only because like GPT as much as I love, you have to, you really have to train l𝔍ike your own custom GPTs and build them out. And it takes ti✃me and it works and it💫's great, but like if you don't know how to do that or you don't have the time to do that, it sounds like th☂is HubSpot tool can pretty quickly get you up to speed and get you where you need to be.

Well, GPT is really a utility play. GPT can be so ma💙ny different things for so many different audiences.

That's true.

HubSpot has really taken the best elements of those AI chatbots and saying, ♔okay, let's just train the model already to say, hey, we're talking about brand tone and voice her𒀰e. ಞAnything that we put into these particular, you know, prompt boxes, we're already going to give it those instructions. We're try🦩ing to get the tone of our written content dow🧸n, so all those instructions are already baked in.

All you have to do is feed i꧃n the content. So it real𝄹ly is helping those folks again who have been AI🐲 HubSpot in the past to sa♏y, this is so darn easy at this point, there's no excuse not to try it out.

Yeah, I'm excitedꦆ. I want to try it out. I nee🎃d to get into the CRM. You're going to have to show me some of this after we wrap.

I know. The next thing that I'm really excited that's available at the pro leꦡvel. Okay, Alex, do you speak French?

Oui, je parle français un petit peu.

I have no idea what you just said, but with a power of HubSpot, all of my bl𓆉og content, all of my written content can be easily translated into multiple languag♉es a⭕nd multiple ways of writing content all across the world. So if you're trying to scale across⛦ different markets, a🦹cross different industries, you have the power of AI to make sur𝔍e that🌳 you can take that customer service article and translate it int𒀰o Spanish if you need to speak to different audiences.

If you're wor🐟king in Can💖ada suddenly and you know you need to be able to translate things from Engl🦂ish to French, you now have the power to do so. So that's really one technology and tool that's like, duh, it's a no-brainer. I'm not going to go out and learn French.

And clearly, you know how to use French. But maybe it's not for all of us to suddenly.

But I don't know how to speak Spanish. So if I have Spanish-speaking customers, that's a great 🌄way to bridge those gaps.

Yes, I mean some of the functionality, especiaܫlly in Service Hub now allows you to do some of thos🥃e translations on the fly which is super𒈔, super exciting. Very cool. We're really꧋ talking about Content Hub today but like that really allows you to leverage again the power of the i♔nternet to make sure that 𝓰you're speaking to folks in their native language and really getting that bran🌜d message across.

Now again, I will caution you, i♑t probably needs some editing so maybe I do need to rely a little bit on my Spanish-speaking friends or my French-speaki💞ng friends to make sure that the translation is pretty true and accurate and still represents that bra🐓nd voice. It's giving y♊ou a sta🔯rting point that you've never had access to before and for again for those linguistically challenged folks like m🍒e it's certainly something to check out

and something that I'm personally really excited ab♏out. That'🌱s fascinating and I think it's gonna open up a lot of 🥀doors for people and again talk a✃bout saving time. Sure you still need to fact-check it and make 🍒sure that it's accurate, butꦆ from what I've seen, it is pretty accurate. I know. And the translations are pretty good.

And I remember not so long ago w🌳here you'd have to hire ꦬa service, someone would have to translate, it would take a lo🦋t of time, a lot of money, a lot of effort.

So this is a game changer. Great step in the right direction. Yeah, definitely. Now, let's ta𒐪ke a look at other different elements. We're going to talk about content remix. So I've used this word a little bit before now. Have you ever༺ remixed songs before?

Yeah, we need like a DJ.

Exaꦉctly, exactly. So from a DJ perspective, w🃏hat does it mean to remix?

Remix is t꧒aking an original song and then mixing it into some sort of new sound or new beat, you know, sampl൲ing🔴 it or something to that effect.

And that's e💞xactly what HubSpot allows you to do with content now. If you feeౠd in a source blog article and say, h෴ey, this was our top performing blog from 202ꦉ4. Okay, let'sཧ create ad campaigns or social med🔯ia posts or ꦅother blog content based off this original source piece. Suddenly, one piece of content becomes five pieces of content

that you can distribute out to multiple channels.

That sounds awesome.

Exactly, within like a couple of seconds. We're talking about so much time saved. Like I remember when I was a social media 💮intern, the amount of time that I would spend writing the same darn messages over and over and saying, okay, how can I

ma൩ke this work for the, you know, Twitter character count? Aꦅnd how can I make this work as a great Facebook post message or a great LinkedIn post message? It 𒉰takes so much time to take t💜he same piece of information and remix it for different audiences for different formats. All of that time is now beingಞꦇ saved within the click of a button.

That's amazing.

Yeah. So content remix is something that I'm really excited to play with personally. I t🌜h꧑ink that it's going to be a real game changer, especially for small businesses that doesn🔥't have that access to time or energy o𓆏r effort. They need these time-savi💛ng strategies to make their teams more♉ efficient. And something like ContentRemix, yes, it can be, you know, upgrade to go from start to pro, but t🍸hese are the types o🌠f tools that make those, you know, monetary decisions

more of a no⭕-brainer because you can take the haꦓrd work that you're already doing to produce new content and remix it into multiple formats to really save that time and energy.

Absolutely. I think for startups and for smaller businesses too that maybe would love to scal꧟e and have a videographer and a social perဣson on their team, but currently they maybe only have one marketer or one content manager, these tools give the content manager t🥀he ability to do multiple things and not be like working🎐 overtime🃏 trying to get things done. It gives the power back to this one person.

And I think that leverage is huge. It allows companies to scale faster and to do what they do better.

And so for so long, we've lookedꩵ at 🐎the content manager role as the written content manager. For years, we saw it was their job to publish and produce three articles per week. But with these types of efficiencies an꧙d savings, is it possible that that content manager

could be written conten💞t, video content, audio content, all these different content formats, and really give them the 🧜ability to be creative and really work in this crea🐠tive space to free up so much of th🍸eir time so that they can really knock it out of the park for your brand without losing that quality, without losing that publishing schedule, to make sure th🐎at you hit 💛those metrics and those marks, but really use the p🅺ower of AI, using the power of HubSpot to your advantage t🉐o really make sure that you'r🍌e meeting those publishing schedules.

Yeah, absolutely. It's a game changer, I think, for small 𝓡businesses, really for any business, but especially for startup꧅s and small business that are maybe 🦋a little budget conscious and need to stay lean and mean as they scale. It's a great way to get things done.

I mean, small, medium, large, every ꦺsinꦓgle business these days is budget conscious. So it's not just a matter of, you know, this is the sm🌞all mom and pop shop that needs to grow. Every single bಌusiness is taking a critical looಞk at every single position in their department. And it's gotta be part of the discussion of which job functions can be done,

or at ✅least assisted by these types o♎f tools through AI. And that's what this HubSpot platform is really allowing us to do, and see that one person can do more wit🦄h the tools and technology that🎐's available today.

Way more, and it's so cool to see that, yeah.

Okay, so this is an audio format, right Alex?

This is a podcast, that's what we're on, yeah.

Exactly, soꩲ let's talk about HubSpot Podcasting because that's brand new functionality that I am so darn excited for.

We are too because we wan🐼t to start leveraging this tool.

I know.

We need to. I know. We absolutely need to. So with Content Hub,♉ now y♑ou have access to actually publish podcast content. You ꦡcan either use it for hosting your original co🀅ntent like stuff that we're recording today. You can actually have it generate your content.

So if you have a scrip😼t, the HubSpot pod💯casting software can actually generate that audio version for your podcast🐠ing platforms. You can host, you can syndiꦯcate other platforms. It really is a game changer to make HubSpot that central command for 😼all 𝓡your content, not just written content, not just visual content, but also audio content🤡 as well.

That's epic. I think ܫI'm most excited about🀅 that just selfishly because of the podcast and we're always looking for new ways to promote it and to help get it in front of more of our best peoplꦬe and to help share the experiences that we have.

Exactly. And one of the things that y𓃲ou've seen kind of become more r✨eadily available for those different styles of learne♎rs out there is you've seen blog posts now have the ability to play in audio format so th🥀at if you are, I love tಌo listen to things while I'm cooking in the kitchen. So if I'm trying to whip up dinner, I love being💜 able to listen🌜 to a podcast and learn things while I cook.

Well, now if I'm🎃 cooking in the kitchen, I can go back and say, hey, rather than reading an Impact blog post, I want to hear the 🐟audio format of that same blog post. So with Content Hub, you can actually autoꦿmatically generate a companion audio file to go with every single blog post. So that whether you're ✨ready to read it or listen to it, all of it's available to you in the same tool.

That is amazing. And it's just giving you more 🎃tools to give people acღcess however they want to consume your content, whether it's audio, whethe❀r it's reading it, it's meeting people where they are.

Exactly. So I will say there a🐽re some more advanced functionality at the ente🔴rprise level. So Content Enterprise has 🤡things like multi-site functionalities. You can host multip♋le websites in the same platform. Yo𝄹u can also do content approvals or different permiไssioning for content. So some of that might be available for larger organizat𓆉ions if that makes sense.

But really the ban𝕴g for your buck is going to⛦ be at that professional level where you can get things like content remix, access to podcasts, access to everything we talked about in the𝓰 starter level. That is where the sweet spot lives in my ಌpersonal opinion. So unless you're a reallඣy large organization that needs to host multiple websites or have ꦆadvanced permissioning about who gets to publish what, definitely check out those Content Hꦐub Pro tools because I think they're a real game changer.

I agree. I'm d♌efinitely going to check them out after we🅷 wrap the show today. I'm excited, especially this podcast one.

Exactly.

So what would you say is the best way to🌳 get staღrted for people that are hearing this and haven't really started experimenting with these AI tools yet that are in HubSpot? What would you say to them?

So here's the catch. Some of this functionality is available today to legacy customers that are on CMS Hub Pro or Marketing💜 Hub Pro. But the truth is that this is a separatꦐe product. It's brand new.

So ♌if you've never toucheಞd HubSpot before, this is your path to easily access it. You just purchase it rig▨ht on HubSpot's website or talk to one of us to basꩲically guide you to🎉 the right package of HubSpot that's best for your business needs. If you'🦄re an existing customer, it might not all be availab💃le right there out of the box. So, you might have to reach outಞ to your customer success manager to say, hey, all of these AI tools seem like they'd be a ⭕really great 🦩fit for my business.

You can talk to them directly to say, how do I🥂 get this included in my next contra🍨ct negotiꦫation, next upgrade, to make sure that you have access to all of this great AI functiona🥃lity that's really going to be a game changer for your content creation.

Absolutely. Okay, Jess, so in addition to the𝓀 Content Hub, what's something that you are seeing or your clients are seeing that they're eꦡxcited🍃 about?

In addition to all of the great functionality we j🍸ust discussed with Content Hub, HubSpot really♚ did throw a lot of new product updates into last month's spotlight. So there's a little bit🎐 of love to go around every single element and hub within your HubSpot portal, but one of the features that came out that I know thಌat🅰 my clients were really excited to see was a tighter integration with Lin꧑kedIn. So that means that if you're sending out L🅺inkedIn messages, those can automatically be logged

in HubSpot now. If you are, I know.

Nice.

Oh, that's epic. Yeah. If you're▨ trying to stay on top of when a key point of conta♌ct changes companies or changes their email address or changes any information on LinkedIn, all of t𒐪hat da𒊎ta can now be synced within your CRM. So there's really cool functio🐻nality at play there.

Itꩲ does require a certain level of HubSpot and🅰 a certain level of sales navigator access, so 🗹definitely make sure that you have the right products for♔ each tool. But that integration and🌠 𝄹that level of data passing back and forth between both tools has been long, long awaited by my clients. So I am very excited to check that out.

I'm excited too. That's two things now that we've got to take a l🌄ook at. We live on LinkedIn here at Impact as a company,ꦉ so th🐽at's huge. And then the podcast⭕ piece, we're definitely going to be chatting. And I'm sure🐠 there's a lot of questions that people have ꦿout there. So for follow-ups, if people want to talk to you, wa🌠nt to pick your brain, if they 💦have

any further question﷽s, ho🦋w can they get in touch with you so that they can do exactly that?

I mean, you know that I'm always on LinkedIn. You can always reach out to me there. If💝 you need to talk aboᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚut just what Impact really recommends, how we can help navigate the HubSpot buying process or any HubSpot 🍌challenges, hit me up on the HubSpot services page. I⛄ really helped the marketing team design this HubSpot mastery program 🌠that really allows

y꧑ou to really leverage every single element☂ of HubSpot that you're paying for. And now, wiꦬth all ꦿthese new products and new tools in place, there's a lot more to love and there's a lot more to leverage. So we really have to make sure that ꦯyou're taking advantage of every single tool in your toolbox to grow your business.

I love that. Jess, thank you for being on the show. I always learn so much when you're here.

Yeah, absolutely. Really appreciate your time.

Yeah. Thanks, Alex. Awesome. Well, f🤡or everybody listening and for watching, this is Endless Customers.

We'll see you on the next episode. We'll see you on the next episode.

Bye!