Video marketing is a must 🐼these days, but it's not enough to just pick up a camera and start recording.

澳洲幸运5开奖官网在🌺线查询开奖结果:You need to learn how to do it right.

澳洲幸运5开奖官网在线查询开奖结果:That's where training c🌄omes in. 

If you’re looking for great video marketing training and digital marketing courses, there are a ♕few different options, all with pros and cons that you might consi𒊎der.

The fact is, though, the best way to eliminate the learning curve w🐭ithin your marketing or sales team is to seek out quality learning experiences from those who have done it before.

Before we get into the most common options for quality video marketing training, though, let’s define the major outcomes and benefits that video marketing training😼 could and should offer to you, your team, and your organization.

Major benefits of quality training for video marketing

1. Real, applicable video marketing strategies

Great video training should give youꩵ a clear direction of the strategy you should be using toꦕ maximize qualified views as well as drive traffic, leads, and sales to your organization.

Ask yourself: Are the principles being taught or presented applicable to your business size, product/service type, and sales process? Or are they really made for something else, like a solo-prenuer or YouTube creator?

2. Buy-in from sales, marketing, leadership, and subject matter experts

Will the training result in more participation in video content and train your team how to actually use the content in their communication with customers?

🔜Great video training should ensure that silos between ജthese major departments don't create hurdles in the production of content. This includes participation in videos and the willingness of these teams to help guide the video strategy in a way that adapts to your buyers.

3. Best practices for creation and publishing

Will this teach me and my team how to create more engaging content that our customers love and can easily find when they need it?

Great video training should get everyone on the same page with how to properly structure a video and how/where to publish thos♏ꦫe videos to maximize results.

4. On-camera performance and communication skills

Will my team learn how to be more effective communicators, be more comfortable on camera and build more trust with our buyers?

Great video tra꧟ining should incl🐻ude important communication techniques that are easily applicable, even to beginners.

🎓 Related Course:

5. A clear vision for using video content to drive revenue at your organization

Am I go🔯ing to have a clearly defined plan-of-action and will it be relevant to sales and revenue growth within the organization? Or, will I just have a bunch of ideas?

Great video training should help demystify video sales and marketing, and bring to light exactly how video will help you meet revenue and growth goals. This begins the formation of a video cultu🍷re versus a short-lived program or initiative.

6. Defining what a successful video culture does and does not look like

Will this create a lasting result on the way the organization sees video, or will this give me a short-lived program that I can’t sustain?

Great video training should show every member of the organization how video is🎶 going to affect them and their job, what role they play in that culture, and how they'll know that video is making an impact on the organization.

The video training options feat🍒ured in this article will give you a mix of these benefits.

Some, like with workshop, should cover most of them, while others (lik൩e online courses)🌠 may only give you a couple at a time.

Admittedly, it can be difficult to determine whether or not a training offering will actually produce these outcomes, which is why it’s important to﷽ thoroughly assess your options, ask critical questions when you’re buying, and use the 💃above list as a guide.

While the six outcomes above should be the criteria that guide your decisions, I’ll also discuss cost and other variables below🍎.

1. Online courses and training

Online courses are a great way to get started with video overall or learn and imp🅰rove in very specific areas, l𝓰ike editing or filming, for example.

Tไhere are more options for online digitalꦰ marketing courses and training now than there have ever been, and new ones are emerging all the time.

In fact, although it’s not necessarily a course, you can find some really great training and instrওuction on resources like YouTube.

Fun fact: I constantly improve my editing and workflow by watching YouTube videos and learned everything I know about audio mastering fro💫m a single channel.

There really are a myriad of opt🥃ions out there, and you♏ could find courses on sites like , , , , , and many, many others.

They cover topics like ed💦iting, video strategy, on-camera performance, video SEO, and more.

These courses can range from $0-$1,000 and are avai🥂lable in subscription models (monthly, yearly) and one-🏅time fees for specific programs or courses.

Most of the best ones, thoug𒉰h, are not free. In fact, the is one of the only free🐽 courses that I recommend to a business.

If you’re looking at paid courses with sub꧂scription models, they are generally on-demand and ready when you 🐲are. As long as you keep paying, you’ll have access to it.

An additional consideration is that som💃e online courses have single or multiple-user account structures.

Why is this important? Well, if you wan൩t to train a large group of people and track their progre༺ss, you’ll need a multiple-user account, which could affect the cost.

One major problem with online courses is that you’re missing out on the hands-on experience and direction of a specialist. If problems arise when you’re implementing, you can’t always 🌸get that needed assistance.

In my own journey of taking online courses throughout my career, I’ve noticed that sometimes a course instructor can give advice that seems legitimate, but 💛it doesn’t work in an application specific to me or my company.

That’s the nature of designing courses, of course. Sometimes you have to appeal to a larger audience, and that might water down ൩the message.

2. Video workshops

As someone who has been a consultant, trainer, and workshop facilitator, I believe that on-site workshops are t🦄he most effective training experiences.

On-site workshops function much like seminars, with the goal of getting all the key stakeholders in one room, eliminating distractions, and aligning on how to implement ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚvideo in the organization.

The reason I believe on-site workshops are the most effective, even though ongoing꧅ training will likely still be necessary, is because the biggest problem that continues to stall organizations is a lack of buy-in.

Whether it is the cost, the learning curve, 澳洲幸运5开奖官网在线查询开奖结果:or being on camera, video scares a lot of people.

To truly adapt a video mindset, you need to deal with these objections in real-time and force people to confront🎃 their biases. This is best done in-person with everyone’s full attention, like during a workshop.

Most workshops are either half-day, full-day, or two-days, depending on the scope of what you’re trying to accomplish with your team. If buy-in and alignment are the primary objectives, typically  should do the trick.

On the other hand, if you also want to work on performance ♎and video creation, that could quickly justify a tw𓂃o-day training.

The typical price range of a full-day workshop is $5,000-$15,000.

Considerations would include the scope of the material, the expertise of the instructor, travel and other logistics. If you’re bringing someone in from a different country or ꦡcontinent, expect to be on the high end of this range.

Although this may be the highest cost option included in this list, it’s also one that produces the quickest ROI, in my opinion.

I’ve had previous workshop attendees email me days after a workshop to show off how using video in their sales conversations had already closed deals💯.

On the other hand, I’ve received emails a couple years after a workshop stating how the i🥂mp꧒act only continues to grow.

3. Consulting, training, and coaching

There reall🍃y is no substitute for having a personal guide leading you through your video marketing journey.

When you work with a consultant oꦏr trainer for a period of time, they have the opportunity to learn your business, get to know your team, and give unique feedback o🦹n your situations.

Video consulting or coaching could be🐻 defined as someone who has a deep level of experience with video marketing and instructs others on strategy or prod꧒uction, helps overcome common hurdles, and empowers a team or individual to become self-sufficient overall with video.

A great coach should expedite ♎results with sales and revenue because they’ll keep you from making critical mistakes or wasting time and energy on things that don’t make a difference.

Most consultants or coaches will meet with you on a regulaꦐr schedule (weekly or🐠 monthly) on a contract basis. However, there are many consultants who would simply charge an hourly rate instead for as much time as you need.

Training could be ꦐdefined as someone who prepares curriculums, exercises, or activities that help an individual or team learn best practices, strategies, and tactics that guide the implementation of video in your organization.

Considering there are set objectives or a defined curriculum, most trainers will have a set price and timeline fo𝓀r how long you work with them. Many will even have options like courses and programs w𒐪ith different prices for different needs.

Some, like IMPACT, will also include﷽ within the training program to go even more in-depꦐth.

Both training and co🌸nsultin🌊g, I believe, are extremely necessary — especially for companies beginning their journey with video or recalibrating their efforts.

The fact is, a great consultant,🦩 trainer, or coach who specializes in vi𓆏deo marketing can help expedite results with video, and keep you from making the wrong stuff or putting false obstacles in your way.

For this very reason, we’ve noticed that our consulting program will eliminate roughly six months of the learning curve of doing this on your own.

The price of a good consultant or trainer can range anywhere from $1,000-5,000 per month depending on the frequency and length of your meetings, the length of your e༒ngagement overall, and their experience with video marketing. Generally speaking, a well-known author, speaker, or specialist is going to cost more than an agency.

One major downside of consulting/training on its own, unl📖ess they are working with your whole t🌠eam, is solving the issue of buy-in from large groups of internal stakeholders.

Simply put, if you already have buy-in from your te▨am but want to avoid issues with implementation, eliminate the learning curve and see results quickly, a consulting retainer or training program is the best option.

4. Conferences and live events

It’s tough to beat the inspiration yജou can get from a livꦦe, in-person learning experience.

Over the past 10 years, the number of live events for marketers, sales professionals, and creatives (like videographers) has exploded. (Hint: This only makes it easier to find one near you.)

These events are also a good opportunity to learn alongside your team. This way, rather thﷺan passing the lessons along to your team as a game of telephone, everyo♕ne is aligned at once.

Of course, generally speak�ꦅ�ing, many events won’t cater to all of your needs.

To get a full picture of all you need to learn and apply,༒ you’d have to attend multiple events per year. Some specialize in marketing, some specialize in social media, and some specialize in creative functions.

The average cost of a conf🧸erence or live event can range from $500-$2000 per ticke🃏t, but some events have group discounts if you want to take your team, and early bird pricing if you buy your tickets well in advance of the event at a discount.

The major downside of a live event to your long-term growth is that while you may get many takeaways on various♛ topics, the message won’t be tailored to your application (simil💦ar to an online course) and you’ll not have time to go very deep on particular topics.

The typica🧸l length of a breakout session at a conference is just 30-45 minutes.

My advice would be to look for conferences that offer workshops or summits that allow y🧸ou to go deep on topics, and potentially givꦦe you opportunities to practice or apply the material. , , and all offer these kinds of breakouts.

How will I know which option is best for me?

As you can see, there are a lot of different options and ꦯconsiderations, making the♏ six criteria I shared earlier on extremely more important.

Dete꧃rmine what level you want to be at with those🎀 outcomes and chart your training path accordingly.

Other major considerations before choosing which training option(s) are best for you will be your budget, team size, existing buy-in fr🎶om the organization, and the results yoಞu need to generate in a given time frame.

It’s safe to assume that if you andꦺ your organization are at a beginner level with video, an online course alone will not like⭕ly lead to mountains of ROI.

That said, it’s inexpensive and could be a good supplement as ✅you get started. It likely won’t accomplish all six of our criteria listed above, though.

A workshop, in my opinion, is a perfect first step for a beginner or an organization that 🎃has grown stagnant, not seeing its desired results in revenue from their video efforts.

If you need🅠 to breathe new life into a video cultur꧑e, or training a new videographer, however, consulting and coaching would be best. This gives your staff a personal experience and ensures that you’ll see results much more quickly.

Finally, if you just want to keep the fire burning in youꦕr already revenue-driving video culture, a course, conference, or live event would be a good option.

Ultimately, consider your results up to this point. Are you starting off, stagnating, or succeeding? Based on that, choose the training that will keep the mome♚ntu𒅌m moving forward.